Brand Strategist & Integrated Marketing Leader

I've been marketing for over 15 years, building global campaigns and transforming brands that connect emotionally and perform commercially. I specialize in bridging strategy and execution, working with in-house creative studios and top-tier agencies to bring content and digital activations to life.

I take complex, multi-stakeholder projects and break them into clear, actionable steps, delivering on time, on budget, and with creative integrity intact.

Right now, I'm deepening my focus on AI, actively learning and creating with tools like ChatGPT, Claude, Midjourney, Gemini, and Perplexity to explore how they can sharpen strategy, accelerate creative development, and open up new ways of working.

Brand Strategy

I build the emotional and strategic foundation behind the brand — defining audience personas, running brand health research, and developing brand frameworks that translate into genuine brand love. I focus on uncovering what makes a brand distinct and translating that into clear positioning, purposeful messaging, and lasting audience connection.

Campaigns

I have a track record of award-winning campaigns that drive awareness, consideration, and brand recognition across B2B and consumer markets. With experience spanning Microsoft, Nokia, Sophos, and F5. I connect brand strategy to campaign execution, delivering measurable results across digital, events, and content.

Naming

I bring naming experience across complex B2B technology portfolios in cybersecurity and SaaS, spanning Microsoft, Sophos, and F5, connecting brand architecture with consistent, scalable naming systems. I guide naming projects from descriptive through to invented, covering trademark and legal evaluation, tiered SKU structures, and architecture rationalization across branded house and house of brands models.